The Luck O’ the Innovator

fingers-crossed”If a man who cannot count finds a four-leaf clover, is he still lucky?” – Stainslaw Jerzy Lec

St. Patrick’s Day took place this weekend, and with it came the usual chatter about luck. Not sure how lucky the two guys I saw carrying their friend down 55th St. were, but I guess ‘luck’ can cut both ways…

Got me thinking about the role of luck in creativity and more specifically, successful innovation. In an interview with SEOmoz last week, I was asked where I liked to go when brainstorming creative content ideas.

“Luck is only important insofar as getting the chance to sell yourself at the right moment.” – Frank Sinatra.

In a way, my response was similar to that of Ol’ Blue Eyes’. Creativity is difficult to force. It’s often serendipitous. But you need to place yourself in an environment where creativity can flourish. It’s in that mindset where luck will find you. And when it does, your own talents will ensure you recognize and seize the opportunities that present themselves. Continue reading

Be Nice. Humanize Your Brand.

BeNiceA few days ago I came across an interview with Lee Cockerell. For those of you who don’t know who he is (count me in that group until a few days ago), Lee held leadership positions at Hilton Hotels and Marriott for 17 years before joining Disney in 1990 to run worldwide Operations. When he retired from Disney in 2006, he was responsible for 40,000 cast members (that’s a LOT of Mickey ‘mice’…), 4 theme parks, 2 water parks, a shopping & entertainment village, and a sports and recreation complex.

Think this is a guy that knows something about building customer relationships?

What struck me the most about the interview was when he discussed his latest book, The Customer Rules. In writing the book, he asked his 12 year old granddaughter to tell him what the first rule of customer service should be.

Her response? “Be nice.” Continue reading