Sun’s starting to peak through more regularly. New Yorkers are shedding those winter coats. I even drove by a Queens BBQ last night. For those of you that didn’t grow up in Queens NY, it’s just like a regular BBQ, except it takes place on the sidewalk in front of your house with a portable grill and fold-up table and chairs.
Spring also marks the start of summer intern season. Offices across the world will soon be infiltrated by fresh-faced college grads and under-grads looking to validate their choice of major, obtain some ‘real-world’ experience, get a foot in the door for a long-term gig, make a little money to feed their drinking habits, or all of the above.
For the aspiring marketers within that group, the new reality of our chosen profession has had a profound impact on what’s required to be successful.
Here are three skills I believe the next generation of marketers need to possess. Continue reading